Before 2020, Finnair conducted a strategic analysis to simulate the worst-case scenarios that would affect its operations.
A global epidemic and a geopolitical incident involving Russia, with which it shares an 830-mile border, were two of the carrier’s biggest threats.
Both of Finnair’s grim forecasts were materialized by February 2022.
For Finnair, the pandemic delivered a nearly similar hit, and COVID’s ebb allows them to envision a return in 2019, but Russia’s invasion of Ukraine dashed any such expectations.
It watched as its most lucrative franchise, which connected North Asia with Europe, virtually vanished overnight.
And there is virtually little chance that it will appear again anytime soon.
When Russian tanks crossed into Ukraine on February 24, 2022, beginning the biggest land conflict in Europe since the conclusion of World conflict II, analogies to 2019 were meaningless for Finnair.
The major challenges our business has experienced over the past three years have been dominated by difficulties, and Finnair has arguably been hit worse than any other airline.
Read the full story: theaircurrent.com
